Yes Chef Reserve x Shoku LA Hat

My buddy runs a kitchen downtown and texted me one night saying dont ask questions just be at this address at 8. That was my intro to Shoku. No website, no Yelp page, no anything — just word of mouth and trust. The meal was insane, like truly perspective-shifting. The brown hat is subtle and thats intentional — people who have been there recognize it, everyone else just thinks its a nice hat. Thats the whole point. If youre lucky enough to go and they have these, dont hesitate.

A former coworker from the kitchen where I staged years ago texted me out of nowhere saying he could get two seats at Shoku. I dropped everything. The meal was unlike anything I've ever had — completely unlisted, completely unforgettable. When they had this hat available I grabbed it without checking the price. The brown colorway is beautiful and understated, which fits the whole Shoku energy. Nobody there is trying to show off, its all about the craft. This hat is a quiet nod to one of the best nights of my life.

My partner works in the industry and got us seats at Shoku through a friend of a friend. The whole experience was unreal — the food, the intimacy of it, everything. When I saw they had this collab hat I didnt even think twice. Its a beautiful piece in that brown tone and every time I wear it someone who knows asks me about it. You cant just buy this experience anywhere and the hat is a reminder of that.